Canada Goose supports Inuit artisans through new program

Canada Goose is launching a new social entrepreneurship initiative.
The new program is intended to provide support to Inuit craftsmen,
whose culture introduced the parka garment originally.

The Canadian luxury outerwear and winter performance apparel
company has built its brand on innovation and craftsmanship that is
informed by the rugged demands of the Arctic climates. Its winter
jackets, which retail at an average price of 925 dollars, known for
their ability to keep wearers warm at extremely low temperatures.

With this in mind, Canada Goose has been committed to Canada’s
North for over a decade. Its new project supports 14 seamstresses
representing nine communities across the four Inuit regions –
Inuvialuit, Nunatsiavut, Nunavut, and Nunavik.

The seamstresses were commissioned to create bespoke parkas using
their traditional skills and unique designs, teamed with Canada Goose
materials.

The result is an exclusive collection of anoraks, parkas and
traditional amauti-style jackets that showcase artistic embellishments
and crafted from patterns that have been passed down from generation
to generation.

Canada Goose will return proceeds from the sale of the collection
to Inuit Tapiriit Kanatami, the national representational organization
that works to improve the health and wellbeing of Inuit in Canada.

“Canada Goose was built in the North and we have a responsibility
to be a meaningful part of the community that we call home,” Dani
Reiss, CEO and President of Canada Goose, said in a statement. “For
more than 10 years, Arctic stewardship has been woven into the fabric
of our business and Project Atigi is our way of leveraging our
entrepreneurial success to expand theirs.”