Mountain Warehouse collaborates with designer Kit Neale
Mountain Warehouse, the UK’s largest outdoor retailer, is to launch a
capsule collection with fashion designer Kit Neale, to mark the brand’s
first-ever fashion collaboration, as it looks to target a younger
demographic.
The 26-piece Karabiner Collection has been inspired by the great
outdoors and includes clothes and accessories that are perfect for
travelling to festivals across the globe, all featuring exclusive prints
designed by Kit Neale.
Launching on March 27, the limited edition collection will be exclusive
to Mountain Warehouse’s Covent Garden store, as well as online, and will
include T-shirts, pakka jackets, wellies, a 20L backpack, a two-man tent
and a sleeping bag.
The collection features two exclusive prints, the ‘Bustling Boundaries’
print that takes inspiration from Neale’s travels around the world with a
vintage style travel sticker print on a bright orange base with contrasting
khaki green details, and the ‘Summer Breeze’ print, which is an abstract
mountain scene in vibrant and clashing colours which celebrates the world’s
natural beauty.
Mountain Warehouse to launch first-ever fashion collaboration
The affordably priced collection, which has been designed for “festival
goers who enjoy looking good while they embrace the great outdoors,” ranges
from 19.99 pounds for bum bags, 29.99 pounds for a fleece to 49.99 pounds
for a two-man tent. It also features two slogans ‘Run Away With Me’ and
‘Let’s Go Outside’ that aims to encapsulate the “fun and free spirited
nature” of the collection.
Commenting on the collaboration, Neale said in a statement: “The
Karabiner Collection has combined my love of travel and sense of adventure
with practical festival wear for millennials enjoying the great outdoors.
“Collaborating with Mountain Warehouse has meant I can apply high
fashion ideas to products which are accessible to all through their
reasonable price points. Whether you’re backpacking round Europe or
pitching up your tent at Glastonbury, you’ll be able to express yourself
with gear which is fun, adventurous, unique and modern.”
Neale has recently collaborated with furniture retailer Ikea and
footwear brand Dune, and prior to that he has worked with Sky, Lavazza,
Coca-Cola, Hallmark, Kew Gardens, and Opening Ceremony.
Mountain Warehouse targets younger demographic with Kit Neale fashion
collection
Mountain Warehouse founder and chief executive, Mark Neale added: “We
have welcomed designer Kit Neale to the family to explore new ideas and add
his creative flair to our tried and tested products.
“Kit’s eye for trend led pieces and unique print designs has created a
limited-edition festival collection that will speak to new customers. I am
excited to see the Karabiner by Kit Neale Collection hit stores in March.”
Mountain Warehouse is the largest outdoor retailer in the UK with over
300 stores nationwide, and 40 more worldwide. The brand was first
established in 1997 by founder Mark Neale, and now serves over 4 million
customers a year, catering for an extensive range of outdoor activities,
including walking, running, cycling, camping and skiing.
The news follows a , with sales rising by nearly 12 percent to 84.7 million
pounds in the 13 weeks to January 6.
Images: courtesy of Mountain Warehouse