Puma invites consumers to test soon-to-be-launched self-lacing shoe

Puma is selecting tech-savvy consumers to test a self-lacing training
shoe designed to offer the best fit for workouts and light running. Named
“Fit Intelligence”, the technology consists in a uniquely configured cable
system that loosens or tightens the shoe around the wearer’s foot.

Puma said in a statement that the shoes come with “a smart sensing
capability that learns the shape of the foot of each user and adapts the
fit of the shoe to the individual”. In addition, wearers can also monitor
and adjust the fit through a smartphone app or Apple watch.

Although Puma believes Fit Intelligence has the potential to be used
across a range of different sport and lifestyle products, the company wants
to make sure consumers are 100 percent happy before launching the shoe in
2020. Hence the decision to let a select group of customers participate in
the shoe’s beta testing.

Interested in providing Puma with feedback about Fit Intelligence?
Applications will soon be open through Puma’s training app, Pumatrac. The
exact date to register for the program is yet to be announced.

Pictures: Puma newsroom