Fashion in the news: how the Kardashians have changed the industry
Every week, FashionUnited selects the most interesting reads about the
fashion industry published across UK and international news outlets. Here’s
what you may have missed this week:
Love them or hate them, the Kardashian/Jenner sisters are among the most
powerful names in fashion today. Online retailers such as Boohoo, Pretty
Little Thing, Nasty Gal and Fashion Nova have risen to popularity by
offering affordable versions of outfits worn by the Kardashians. With their
ultrasexy aesthetic, the sisters have helped to popularize trends like
corsets, crop tops, bodycon dresses and latex. They have also left their
mark in the beauty industry, popularizing contouring sets, fake eyelashes
and liquid lipsticks. Formerly dismissed as “trashy pop culture”, the Kardashians have become so influential they are now accepted in
high fashion circles too. Kim Kardashian has graced the cover of Vogue
magazine, won an CFDA award and can often be seen in the front row of
luxury fashion shows. Kendall Jenner is now the highest paid model in the
world. Want to understand just how powerful they are and how much money the
Kardashian business generates? .
Read more:
Fashion’s growing appetite for interiors
Zara, H&M, River Island, Urban Outfitters and now even Asos. More and
more affordable fashion retailers are venturing into homeware and,
according to , the trend is here to stay. Why? Social media has
caused people to open the doors of their homes to the outside world. It
doesn’t suffice to have an enviable fashion sense anymore, interiors must
be stylish and trendy as well. In sum, the “shelfie” is the new “selfie”.
Read more:
Seven young fashion designers to keep an eye on
Wondering who the next big names in fashion will be? Vogue UK has
published a list of seven promising young designers who are bringing a
breath of fresh air to the industry.
Want to stay up to date about the latest developments in the
fashion industry?
Photo: courtesy of Asos