Software allows uniform sizing to brands including J.Crew & Lululemon

Technology is the answer to the lack of uniformity in sizing
standards. Apparel-technology company Alvanon has introduced a system
to offer global fit standards throughout the apparel industry using 3D
digital design.

Called the Alvanon Body Platform (ABP), the global fit standard
enables apparel design teams internationally to use a library of over
6,000 3D avatars to creating sizing that is consistent with those of
other manufacturers. ABP uses a secure cloud database to operate its
library, which is currently available to a select group of apparel
brands.

Avalon’s ABP allows a quick and accurate way for brands and
retailers to access and share their fit and core body standards with
their supply chain partners, that is also consistent with the fit
standards throughout the global industry. The virtual 3D AlvaForms, as
Avalon calls its avatars, represent the dominant body shapes and sizes
of consumers across the globe. It also introduces development tools
such as virtual texture and measurement lines and flexible poses.

The tech company has invited J.Crew, Express, Lululemon, Under
Armour, American Eagle Outfitters, Lucky Brands, Kohl’s and a few
other teams to beta test the platform.

“This is just the beginning for the virtual AlvaForm,” said Stephen
Sze, Avalon’s director of software engineering, in a statement. “This
launch marks a new era for retail innovation – the use of 3D digital
design allows brands to create realistic prototypes in a variety of
different styles without having to actually make them: eliminating
huge amounts of waste each year. ABP is the starting point for that 3D
journey.”

Photo: Alvanon