Conde Nast introduces B2B title, Vogue Business

Conde Nast announced its first industry-focused title. The news
comes a few days after the magazine publishing giant shared plans to
institute a paywall for all of its titles by the end of the year.

The new publication, Vogue Business, will start as a newsletter for
a niche audience, operating separately from the Vogue magazine. Its
editorial team will report on subjects including marketing and
manufacturing trends, as well as the effects of current events such as
climate change or technology on the apparel industry.

Lauren Indvik, the former head of news and features at Vogue
International, is set to head Vogue Business. She told CNBC, “Our
journalism is designed for maximum impact and accessibility, making it
easy to understand key ideas at a glance, and to enable fashion
leaders to make the decisions that will grow and future-proof their
businesses and careers.”

Vogue Business will compete against major trade publications who
have historical standing within the B2B publishing industry, such as
the 1910-founded WWD, Business of Fashion, founded in 2007,
Drapers, which has been around since 1887, and FashionUnited, founded in 1998.

Conde Nast has had a turbulent couple of years. It is currently
restructuring after having lost 120 million dollars in 2017. Its
titles W Magazine, Brides and Golf Digest were put up for sale last
year, and other publications such as Teen Vogue and Glamour ceased
print publishing recently.