reGAIN: The UK’s first app for recycling unwanted clothing launches

London – The UK’s first app developed for the recycling of unwanted
clothing and textiles launches in the UK today. Named reGAIN, the app marks
a significant step forward towards the fashion industry’s shift to a
circular economy by incentivizing recycling in the UK.

The new digital take back scheme offer consumers discount coupons for
leading UK retailers in return for their unwanted apparel, helping to
divert tonnes of clothing from being thrown and wasting away in landfills.
reGAIN has partnered with a number of fashion retailers, such as Superdry,
Asics, New Balance, Boohoo, and Missguided, as well as lifestyle brands and
experiences including Expedia, Hotels.com, EVE Sleep and BodyBuilding.com.
After downloading the app, users can ship their old, unwanted clothes,
shoes and accessories to reGAIN free of charge from more than 20,000
drop-off points across the UK.
In return, they receive a discount coupon to use at the participating
retailers.

The first app developed for incentivizing clothing recycling launches
in the UK

Developed by Jack Ostrowski, founder of Yellow Octopus which offers
commercial sustainability solutions from retail to end consumer, reGAIN was
built on experiences taken from Yellow Octopus. The company has been
providing sustainable stock exit solutions for British fashion retailers,
including Asos, John Lewis, and Primark for more than 12 years and is
experienced in handling large volumes of post-consumer textiles. Now reGAIN
aims to educate consumers and change the way they perceive the value of
clothing and how they dispose of apparel they no longer want or need.

“We are realists, not idealists. We know that we can’t stop people from
buying clothes, but we can incentivize them to change their habits and
divert hundreds of tonnes of clothing from UK landfill. Our long-term goal
is a world in which clothes never become waste,” commented Jack Ostrowski,
founder of Yellow Octopus, the company behind the reGAIN app. “The reGAIN
app turns commercial sustainability into action and provides a modern
solution for fast fashion lovers by rewarding sustainable behaviour.
Stopping clothes from going to landfill is the first step towards a
circular economy,” he added.

New research conducted by the reGAIn app, which questioned 2,200
respondents, shows that in spite of growing awareness concerning the
importance of recycling, a large number of people are still throwing
unwanted clothing items into the bin. According to the survey more than one
in ten throw away their clothes, rather than giving them to charity or
recycling them, while in London this increasing to 27 percent. With 73
percent of respondents admitting they no longer wear half the items they
own, these pieces are likely to contribute to the 300,000 tonnes of
clothing being sent to UK landfills each year – the equivalent of 50
trucks’ worth of clothing per day, according to data from WRAP. However, as
much as 95 percent of the apparel through away can be reborn, recycled or
upcycled.

reGAIN partners with leading UK retailers to encourage consumers to
recycle their clothes

However, consumer interest in clothing recycling is growing, which is where
the reGAIN app comes in. The majority of the respondents said they would
use the reGAIN app to send away their unwanted clothing to be reused and
recycled. The survey also found that 67 percent of people would recycle
more if they were rewarded for doing so, with 66 percent saying they would
recycle more if it was free and easy to do so. 56 percent said they would
recycle more if they knew how much environmental damage sending clothing to
landfills causes.

In order to ensure its carbon footprint is kept to a minimum, the reGAIN
app only accepts one drop per week per consumer, with a minimum of 10 items
per shipment. Then once the clothes are received by the reGAIN app, the
sent clothing items are either reused, recycled, upcycled or used as
combustibles for energy production, based on what state and quality they
are in when they arrive. Consumers can then chose which retailer they
receive a discount coupon from, with a minimum discount of 10 percent, but
on average discount range from 20 percent to 25 percent.

“The reGAIN app provides consumers with a three-fold ‘Do Good’ scheme:
firstly, to do good for their living space through decluttering; secondly,
to do good for their wallet, by receiving coupons and shopping for less;
and thirdly, doing good for the planet, by diverting clothing from UK
landfill. With 49 percent of people we surveyed planning to do a spring clean of
unwanted clothing this month, we hope many of them will consider using
reGAIN app to prevent these items from becoming waste.”

The reGAIN app is available for free download for iOS and Android devices
now.

Photos: Courtesy of reGAIN