Christian Siriano viewers rated NYFW show on an app

Christian Siriano received viewer feedback on his Fall 2019 NYFW
show in real time. The designer introduced a live voting app that
allowed viewers to either “like” or “love” looks as during his
show.

Done in partnership with SAP technology, the runway app was
available both to attendees at Siriano’s show at Rockefeller Plaza and
remote viewers following the live stream to offer real-time
notifications and the option to rate looks.

The app had camera access that allowed users to capture their
favorite looks on the runway as well as access product information,
design inspiration details and fabric information. The brand’s design
team had uploaded imagery of each look into the app ahead of time, so
the technology would have the capability to identify individual looks
during the show.

While the app allowed a direct engagement between consumers and the
brand, it also provided the brand analytics from buyers and
influencers that can help understand which looks should be prioritized
in ad campaigns as well as inspire upcoming design strategies.