Net-a-Porter enters kidswear category with Gucci pop-up store

Net-a-Porter is venturing into kidswear. The luxury e-tailer has
announced a pop-up kidswear store in partnership with Gucci, set to launch
on July 16 and operate for six weeks. The store will feature items for boys
and girls aged 0-12, as well as some unisex options.

”The kidswear
pop-up on Net-a-Porter is such an exciting moment for us. It’s our first
foray into the category, and we’ve found the perfect partner in Gucci. With
Mr Porter’s kidswear project also underway, this really marks the beginning
of something special”, said Alison Loehnis, president of Net-a-Porter, in a
statement sent to FashionUnited by email.

The pieces include smocks,
dresses, babygros, hoodies and playsuits featuring Gucci’s signature animal
print motifs, green and red stripes, floral patterns and
embroidery. Prices will range between 100 pounds and 2122 pounds.

Pictures: courtesy of Net-a-Porter