Zaful to debut at London Fashion Week

Zaful, the fast fashion online retailer is to showcase its “brand image
on original design” with a debut catwalk show during London Fashion Week.

The online retailer, which ranked 34th in Top 50 China Export Brands by
BrandZ, has teamed up with eyewear brand Victor Wong and will stage a
catwalk show featuring 2019 swimwear looks.

In a press release, Zaful said that its aim is to collaborate with
original designers as it is “determined to go original in its apparel” and
showing at London Fashion Week will kick off “its new journey”.

The collaboration with Victor Wong is entitled “Venus: 2028” and is
inspired by the “common beauty exploration for women” and will highlight
the eyewear designers luxury functional and wearable designs, alongside an
ice-cream palette apparel collection.

Hong Kong Bi’an Information Technology Co., launched fast-fashion
website, Zaful in 2014, aimed at offering fashion-forward apparel and
accessories to young women, the e-tailer ships to 180 countries.

The Zaful x Victor Wong catwalk show will take place on September 16.

Image: courtesy of Zaful