Well-Kept founder on humanitarian aid work through fashion

When Neeley Kolsch founded Well-Kept, she set out to offer specially
designed towelettes that catered to the demands of customers’ fitness
routines and upkeep of items like glasses and tech products. But the items,
which come in packaging consisting of chic prints, often have a purpose
that expands beyond its Atlanta, Georgia base.

In 2011, Kolsch, who worked in disaster recovery for much of her
career, decided to parlay her passion for rescue work and her educational
background in business and interior design into a brand. Each product of
wipes comes in specially designed wrapping that represents a charitable
cause – with proceeds going to the issues highlighted by the item.

For instance, the Lady pattern is meant to call attention to the men,
women and children trapped in slavery around the world today. A portion of
sales is reserved for End it Movement, a coalition of the leading
organizations in the world fighting human trafficking.

The Karogoto design, pays tribute to the village of Karogoto, Kenya,
which a portion of earnings from the piece going to help educate and assist
emerging entrepreneurs in the region.

Kolsch notes that more brands can engage in humanitarian aid work by
focusing on causes they believe in.

“Find areas that break your heart and use your talents to spread
awareness,” she tells FashionUnited. “There are a variety of causes you can
get involved with and it doesn’t have to be the typical volunteer model.”

As for how buyers can be more active in learning more about the brands
they support, Kolsch feels it pays to take the time to find out a company’s
message.

“ I think buyers can get to know the brand story and ask what their
philosophies are before purchasing,” she adds “I have some buyers that just
request a line sheet… I have others that want to set up a call and hear
our story. I also think supporting indie brands help with building more
personal relationships.”

Items are sold through Well-Kept’s official website and at Sephora for
six dollars a pack.

Photo credit: Courtesy of the brand.