In Pictures: Aéropostale debuts all new jean fits

Aéropostale, the specialty retailer of casual apparel and accessories,
targeting 16 to 22-year-old women and men, has debut its new range of jeans
fits as part of its largest jean offering to date.

The new collection of jeans introduces three new fits: the Norma jean, a
super high rise fit inspired by Marilyn Monroe; the Flex Effect, a 4-way
stretch denim in premium quality fabric that stretches and moves in every
direction for the most comfortable fit and range of motion; and the Cheeky
Fit, a waist-cinching, tush-lifting fit available in the various washes.

The brand now has 18 fits that are available in 81 classic and trend
washes as it strives to become a leading jean destination.

To celebrate the new launches the brand has created the #InAero global
campaign featuring a cast of Millennials and Gen Zers including social
media stars, Inanna Sarkis and Twan Kupyer, as it looks to showcase its
range of jeans to its core customer base, who “spends most of their time on
social media,” stated the brand in a press release.

The campaign will see Sarkis and Kupyer showcasing the brand’s latest
jean fits and washes to their combined following of more than 18 million
fans with “original denim inspired comedic content”.

The autumn/winter 2018 campaign also includes an informative jean fit
guide that will educate the Aéropostale customer on the perfect fits to
complement their style.

Aéropostale has 880 locations worldwide, including more than 500 stores
it operates in the US, and over 370 locations in Asia, Europe, the
Americas, Mexico, and the Middle East with partners.

Images: courtesy of Aéropostale