Mulberry to launch eyewear line with De Rigo Vision

British luxury brand Mulberry is set to launch a new range of eyewear,
after signing a new licensing deal with Italian company, De Rigo Vision.

In a short statement, Mulberry confirmed that De Rigo would manufacture
and co-distribute Mulberry eyewear, with the first collection expected to
launch for spring/summer 2019.

The collection of sunglasses and optical frames will be designed by the
Mulberry design team, led by creative director Johnny Coca, with the aim of
building the brand’s “lifestyle image” said the British fashion house. The
range will be distributed across Mulberry stores and online, and in
selective wholesale and optical stores, currently covering 190 markets.

Commenting on the deal, Mulberry chief executive Thierry Andretta said
in a press statement: “We are pleased to collaborate with De Rigo, a
leading manufacturer of innovative luxury eyewear.

“Eyewear is complementary to the brand’s core leather goods offering and
is an important category in building the lifestyle image that will help
develop Mulberry into a global luxury brand.”

Michele Aracri, managing director of De Rigo Vision, added: “We are
delighted to collaborate with Mulberry, which shares our commitment to
design, innovation and craftsmanship. Mulberry is at an exciting moment in
its history and we look to enter this next phase to further develop this
distinctive British brand.”

De Rigo Vision produces luxury eyewear for numerous designer brands
including Carolina Herrera, Chopard, Lanvin, Dunhill, Nina Ricci and Furla.