4 brands leading the sustainable fashion movement

The world’s first museum for sustainable fashion opened in Amsterdam this month shedding light on the fashion industry’s role in closing the loop. Although there has been a growing awareness among consumers regarding sustainable fashion brands, it’s still not the dominant market share. Recently, to address and inform attendees on the topic of sustainability. They discovered the demographic most likely to pay more for a sustainable piece of clothing was found to be Millennials and Gen Z. This group will soon make up more than half of the workforce and already heavily dictate style trends. Fashion is a form of self expression and will always remain a lucrative industry, but which companies are making the extra effort to contribute to the circular economy through sustainable fashion?

Footwear-Allbirds

With the mission to further propel sustainability within the footwear industry, the two year old Already successful in developing a sustainable wool fabric designed especially for footwear, its eco-friendly material is drawn from eucalyptus and sugar-based foam. Allbirds’ newly acquired funding will be invested into research and development to discover more sustainable materials for the future.

Fast fashion-H&M

A pioneer of fast fashion, H&M has immensely changed the habits of shoppers in the 21st century. Human rights and low wages are pressing concerns resulting from the production of fast fashion that the conglomerate has been associated with in the past. Today, along with Zara and Stella McCartney, H&M is one of the top three brands actively expanding its role in sustainable fashion. With its

Denim-Wrangler

Climate change and water waste are also looming issues when discussing about how to minimize the detrimental environmental effects of fast fashion. Wrangler, the American denim brand which is part of VF Corporation, has announced that This new foam dyeing process hopes to decrease 99 percent of the water that is usually required in indigo-dyeing for denim.

Textile-Aquafil

Since the last five years, The Healthy Seas, an initiative that has cleaned up the ocean off the coast of Italy with volunteer divers and fishermen have collected 375 tonnes of fishing nets to be recycled. Aquafil, a sustainable textile manufacturer, that has been used to create catwalk collections for high fashion brands such as Gucci.

Photo: Global Fashion Agenda