4 books to help prepare for a successful career in fashion
Besides interning at a top fashion company and networking at events,
reading the right books can also better prepare you for a successful career
in fashion. With the holidays just around the corner, a book in fashion know-how
can be a great gift idea for those still adding to their knowledge of the
industry or professionals who want to propel their fashion career to the
next level. FashionUnited has rounded up a list of helpful books by fashion
experts available now via Bloomsbury Publishing and Fairchild Books Store.
Fashion Buying: From Trend Forecasting to Shop Floor
Written by industry experts, the book features in-depth interviews,
business case studies and inspiring images while breaking down the career
of fashion buying into five key chapters. Incorporating industry focused
exercises and activities, this is the go-to handbook for fashion marketing,
merchandising and buying students. With over 20 years of experience in
fashion buying and fast fashion retail, David Shaw and Dimitri Koumbis
offers you an insider’s perspective through their experiences from how to
find buying inspiration to the most up-to-date information on retail
typology.
Guide to Fashion Entrepreneurship
Interested in launching your own fashion brand or an artisan aspiring to
sell your designs on an e-commerce platform? There is no better time than
now as online shopping will continue to . ‘Guide to
Fashion Entrepreneurship’ is a step-by-step guide that will lead you
through the creation of a brand to how products are sourced, marketed,
channelled and merchandised. Combining creativity with a practical process,
this book further dives into topics such as identifying market
opportunities and the importance of using interrelationship of allied
industries for budding fashion entrepreneurs.
Social Media for Fashion Marketing: Storytelling in a Digital World
In recent years, the digital landscape has entirely transformed the
fashion industry. To successfully market a brand, social media and visual
storytelling are vital tools that cannot be ignored. The ultimate guide to
social marketing, SEO and branding, this book will equip you with the most
current industry trends and knowledge. Through numerous digital marketing
case studies as well as interviews with industry veterans – Daniel Plenge
(Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan
(Burberry) – the reader will walk away with valuable insights into fashion
marketing in a digital world.
The Fashion Industry and Its Careers (3rd Edition)
How have developments in technology, globalization and world economics
affected fashion career opportunities? From designing and manufacturing the
product to the moment it reaches the customer, this book unravels all sectors of
the industry. With each fashion career, you will learn what the job
entails, required education, and what role the position plays in the fashion
industry. According to Shawn Grain Carter of the Fashion Institute of
Technology (USA), “This book is unique because the author discusses
stylists, web designers, retailers and more in-depth. This makes the
industry careers very current and also global.”
Photos: Pexels, courtesy of Bloomsbury Publishing