Luxury brands spend advertising budgets on social media, says report
The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to luxury businesses, according to the “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. Among the findings, the 40-page report reveals that social media advertising and promotion is…
Photographers Mert and Marcus honored at The Fashion Awards
The British Fashion Council announced today that fashion photography duo Mert Alas and Marcus Piggott will be honored at The Fashion Awards 2018. This year’s Fashion Awards is held in partnership with Swarovski, and will take place on December 10 at the Royal Albert Hall in London. Mert and Marcus are set to receive the…
Bjorn Borg collaborates with punk artist Ryan Hawaii
The Swedish sportswear brand Björn Borg announces collaboration with the British punk artist Ryan Hawaii. This will be his first underwear collaboration, a limited edition collection of men’s printed underwear, with inspiration from rain, tennis and Hawaii’s own signature. Photo Source: Björn Borg
Mario Lopez launches shoe collection
American Exchange Group has partnered with Mario Lopez to launch new shoe collection for men and boys. The complete fall/winter collection of mens and boys footwear styles include loafers, boat shoes, oxfords, chelsea boots, lace up boots and even novelty smoking shoes. Lopez has made a name for himself television host, bestselling author, radio personality…
Moschino responds to catwalk plagiarism accusations
Moschino’s spring summer 19 collection, presented last week during Milan fashion week, landed in hot water via a typography print featured on various looks and silhouettes. As images began to circulate on Instagram and social media, fashion watchdogs Diet Prada and budding designer Edda Gimnes, were quick to note the felt-tip scribble print was similar…
New study cracks the code to millennials’ luxury purchasing
Finally—the answers we’ve been looking for. Streetwear blog Highsnobiety figured out how millennial and Gen Z shoppers purchase luxury, and how streetwear has infiltrated the luxury fashion landscape. Forty-five percent of the luxury market’s consumers is set to be made up of millennials and Gen Z by 2020, so it’s time we get some insights.…
Fame & Partners launches fully customizable clothing line
New York – Launched by Australian venture capitalist Nyree Corby with the mission to reduce waste within the fashion industry, LA-based womenswear brand Fame and Partners has a unique method to carrying out its sustainable goals. Fame and Partners just launched its Custom Clothing Studio, which it describes as “a new way to shop custom…
Armedangels & sustainable design: “Not just throwing nice products on the market”
German sustainable fashion label Armedangels has revised its denim collection. The new jeans for women and men not only fit better but have also been produced in a water-saving manner and completely without the use of chemicals. Sara Maier from Armedangels talks about the difficulty and beauty of working sustainably as a designer. Armedangels has…
Spring Summer 2019 Key Colour Directions on the Catwalks
The Trendstop colour team give FashionUnited readers a first look at the essential colour directions from the Spring Summer 2019 catwalk collections. From New York to London, on to Milan, before finally arriving in Paris, designers have been making an impact across the four Fashion Week events through their use of colour. Nature has been…
Bright shade of coral is Pantone’s Color of the Year 2019
NYC – Living Coral. That’s the name of the color Pantone predicts will be seen everywhere in 2019. Defined by the company as “an animating and life-affirming shade of orange with a golden undertone”, the color was chosen as a reminder of the importance of coral reefs. “We get energy from nature. Just as coral…