Chanel is the most loved luxury brand of 2018
After a stellar year and far-reaching marketing initiatives, French luxury house Chanel has been named the ‘Most Loved Luxury Fashion Brand of 2018.’ The Paris-based Maison achieved the highest number of reactions to its posts and also saw the highest number of content shares according to the latest ‘Luxury Social Reactions Index (LSRI) 2018 report…
Lagos designers champion ‘unapologetically African’ fashion
“You have to struggle so hard to make your voice heard, that’s why Lagos will always stand out,” model Larry Hector told AFP about Nigeria’s gritty yet unquestionably glamorous megacity Lagos. The statuesque 20-year-old dressed in all-white was standing backstage at the Lagos Fashion Week on Friday evening surrounded by a dizzying array of lush…
Goodordering’s Jacqui Ma on the fashion of cycling
Goodordering is “first a bag, secondly a cycle bag” proclaims founder and designer, Jacqui Ma, who launched her independent accessories label five years ago after taking up cycling. “I was working at Puma when they did that limited edition foldable bike and it got me thinking about the fashion of cycling and not just the…
Dolce & Gabbana’s show in China canceled over controversial ad and alleged racist remarks by Stefano Gabbana
Italian fashion house Dolce & Gabbana has come under fire for its “DG loves China” advertising campaign — so much so that its upcoming fashion show in the country has been canceled by the Cultural Affairs Bureau of Shanghai. The brand posted a video on the Chinese social network Weibo in which a Chinese woman…
The 6 trends that shape the new consumer landscape
Market intelligence agency Mintel has revealed the six consumer trends its expert analysis concludes impact the current international industries and markets and predicts how these trends will play out in coming years. Mintel’s research shows the trends and values in which today’s consumers are becoming increasingly interested. As consumer interests tend to shape the market,…
Donatella Versace hits back at critics
London – Following , Donatella Versace has been receiving criticism across social media, about how the designer label could still be Italian as well as how she could still be heading up the creative direction of the brand, and the fashion designer has hit back. On her own personal Instagram, Donatella Versace stated: “First of…
Parley for the Oceans to be honoured at The Fashion Awards
Cyrill Gutsch, founder of Parley for the Oceans will be honoured with the Special Recognition Award for Innovation at this year’s The Fashion Awards taking place at the Royal Albert Hall in London on December 10. The Special Recognition Award for Innovation celebrates the contribution of a brand or an individual to the fashion industry…
Dot to Dot London gearing up for its 11th edition
Design-led children’s trade show Dot to Dot London is gearing up for its 11th edition for A/W19 on the 1st and 2nd February 2019. With a new venue, but the same spirit of supporting new brands and design talent within the children’s fashion and product world. The Crypt on the Green in the heart of…
Young consumers see luxury as more than a transaction, says report
Niche brands and quality goods that are artistic and unique are capturing the interest of young luxury consumers. In a white paper released by online lifestyle platform Highsnobiety, the publication explores the priorities of the new luxury consumer that its audience reflects. “For us, the message is clear: consumer relationships with brands are no longer…
Online marketing: tips to convert media buzz into bottom line
The fashion market is extremely competitive, which is why brands go to great lengths to increase their visibility. Just think of the labels participating in fashion weeks, for example — while costs vary, it is undeniable taking part in them is a considerable investment in media buzz. But does extra publicity always translate into more…