Month: March 2019

1 in 3 consumers in Europe’s largest markets consider sustainability when shopping

A significant number of consumers in Europe’s five largest markets (namely, Germany, UK, France, Italy and Spain) take fashion brands’ social and environmental impact into account when shopping, according to a new report by British NGO Fashion Revolution. The organization surveyed 5,000 people aged 16-75 in those five nations to find out how these issues…

By HearthstoneYarns March 22, 2019 0

Ozwald Boateng to design uniforms for British Airways

London – British tailor Ozwald Boateng has been tasked with redesigning the uniforms for British Airways, following in the footsteps of Julien MacDonald, the designer of the airline’s current uniform. The new uniform will form part of the airline’s celebrations for its centenary next year and is part of British Airways five-year investment plan, where…

By HearthstoneYarns March 22, 2019 0

Fashion brands to benefit from royal baby effect

London – Mere hours after Kensington Palace officially announced Meghan Markle, the Duchess of Sussex, is expecting her first child, the first outfit she wore in public sold out. A cream crepe dress called “Blessed” by Australian designer Karen Gee was the first look Megan Markle wore when she landed in Sydney, her first official…

By HearthstoneYarns March 22, 2019 0

Adidas launches a new women’s capsule collection

Adidas revealed a new capsule womenswear fitness collection inspired by female athletes and designed to meet women’s workout needs. Called the Statement Collection, line of 23 high-performance pieces are made with the intention “to support women from sunrise yoga to happy hour HIIT and all the moments in between,” according to a press release. The…

By HearthstoneYarns March 22, 2019 0

2018 recap: main fashion trends

As 2018 draws to a close, retail technology firm Edited has taken a look back at the year’s biggest trends by assessing the items which have seen an increase in offering by fashion retailers around the world. FashionUnited guides you through their main findings. 1990s nostalgia Confirming in the US, Edited also verified a wave…

By HearthstoneYarns March 22, 2019 0