Month: March 2019

Puma signs multi-year merchandising deal with Porsche Motorsport

Puma’s subsidiary Branded Sports Merchandising has acquired the rights to develop, sell and market apparel, footwear, headwear, accessories and bags bearing the Porsche Motorsport brand. While the exact length of the agreement hasn’t been revealed, Puma says it has entered a “multi-year exclusive partnership” with Porsche. “Puma and Branded are excited to bring to the…

By HearthstoneYarns March 22, 2019 0

LFW: Fashion Scout – Ones To Watch SS19

Fashion Scout’s collaborative showcase, Ones To Watch, has a long reputation for propelling hot new designers onto the London Fashion Week scene and the three designers taking part for its spring/summer 2019 show were no exception, with Argentine brand Nous Etudions and Croatian Price on Request both showing their ethical credentials, while Greek twins Eirini…

By HearthstoneYarns March 22, 2019 0

Balmain returning to couture

Who said couture was dying? Balmain creative director Olivier Rousteing certainly doesn’t seem to think so. The designer announced at the WWD Summit that Balmain would be returning to couture, and we can expect them on the January calendar for Paris Couture Week next year. While couture has a much smaller market, the new undertaking…

By HearthstoneYarns March 22, 2019 0

Pronovias expands collection beyond bridal wear

The Spanish based bridal brand Pronovias has expanded its offerings to eveningwear. The fashion house has unveiled the capsule collection Evening Essentials, which was showcased at its Milan flagship store on Wednesday. The new line features 15 styles ranging from flowing gowns to cocktail dresses, each coming in four different colors – dusty turquoise, pale…

By HearthstoneYarns March 22, 2019 0

Lacoste joins list of brands banning mohair

The mohair industry remains in hot water as yet another fashion brand decides to ban the material from its future collections. French casual label Lacoste has joined a list of over 300 apparel companies pledging to no longer use mohair after a video expose from PETA depicted animal cruelty in angora goat farms in South…

By HearthstoneYarns March 22, 2019 0

Dog fashion: the next step for luxury brands?

Moncler, the Italian label best known for its luxury down jackets, has partnered up with dog clothing brand Poldo Dog Couture to launch a special collection for our four-legged friends. Featuring jackets, waistcoats and hoodies, the capsule aims to “ensure that dogs can face harsh winters in perfect warmth and total comfort”, according to a…

By HearthstoneYarns March 22, 2019 0