Month: March 2019

Browns trials in-store fashion rental service

London-based retailer Browns Fashion has partnered with New York-based Armarium, a company that rents evening gowns and luxury fashion, to trial an in-store rental service. Rather than discounting end of season collections, Browns is trialing a selection of designer wear that can be rented for occasions. The draw of renting a catwalk gown or luxury…

By HearthstoneYarns March 22, 2019 0

Five things to know about Versace

Italian fashion giant Versace, known for its Medusa head logo and being one of the few remaining family-controlled businesses in the industry, is reportedly being sold to US fashion group Michael Kors. The deal, worth around 2 billion USD, provides for the Versace family to continue to play a role, according to media reports. Here…

By HearthstoneYarns March 22, 2019 0

Asos launches self-expression campaign

E-tailer Asos has launched a new marketing campaign focusing on self-expression, which invites its customers to explore “every part of their personal style and identity”. The ‘My Style is Never Done’ campaign, launched this week in the UK, US, France, Italy, the Netherlands and Sweden, and will be backed by a four-week social media push…

By HearthstoneYarns March 22, 2019 0