Month: March 2019

Fossil and Puma Team-up for Smartwatches

Lifestyle accessories specialist, Fossil Group has announced that it has signed a partnership agreement with sportswear brand Puma, for the design, development and distribution of Puma-branded watches and smartwatches through 2028. The first pieces of the collaboration scheduled to hit the market next year. The two brands will collaborate on the design and manufacturing of…

By HearthstoneYarns March 22, 2019 0

Zara offers augmented reality

Thanks to apps like Snapchat and Instagram, every child and teenager is familiar with augmented reality. Brands and retailers have taken a bit longer to catch on and realise the humanguos potential that AR offers to them. After LVMH, Asos, Topshop, Uniqlo and JD.com, Spanish fashion chain Zara is the next clothing brand to jump…

By HearthstoneYarns March 22, 2019 0

The Met Gala: this year and past editions

Celebrities and major designers flock to the red carpet each year on the first Monday in May to attend the Met Gala fundraiser for the benefit of the Metropolitan Museum of Art’s Costume Institute in New York City and to mark the opening of the museum’s latest fashion exhibition. This year’s gala, co-chaired by Amal…

By HearthstoneYarns March 22, 2019 0

Kim Kardashian to launch shapewear

Reality television star Kim Kardashian is launching a range of shapewear and initimates. According to Holllywood website TMZ, Kardashian’s new venture has been in development for several months, with the brand’s aim to “serve all women.” Kardashian is rumoured to be working with branding and strategy agency Wednesday, who are based in London, and who…

By HearthstoneYarns March 22, 2019 0

Fashion’s Top 7 Maestros of Color, Past and Present

New York – Most designers deal in color and our runways are rainbow-flavored. Trendspotting websites analyze international fashion weeks to determine the overriding palette that will dictate our future shopping habits and then compile endless reports. Black and white remain commercial stalwarts, but debates might arise along the lines of which colors flatter the most…

By HearthstoneYarns March 22, 2019 0