The North Face launches collection featuring refurbished items
The North Face is the latest brand to take the sustainability concerns of its customers into account. The outdoor apparel retailer is launching a collection of refurbished products made from returned, defective or damaged items, named “The North Face Renewed”. They are inspected, cleaned and revamped to meet the brand’s quality standards before going for…
Fossil and Puma Team-up for Smartwatches
Lifestyle accessories specialist, Fossil Group has announced that it has signed a partnership agreement with sportswear brand Puma, for the design, development and distribution of Puma-branded watches and smartwatches through 2028. The first pieces of the collaboration scheduled to hit the market next year. The two brands will collaborate on the design and manufacturing of…
Zara offers augmented reality
Thanks to apps like Snapchat and Instagram, every child and teenager is familiar with augmented reality. Brands and retailers have taken a bit longer to catch on and realise the humanguos potential that AR offers to them. After LVMH, Asos, Topshop, Uniqlo and JD.com, Spanish fashion chain Zara is the next clothing brand to jump…
The Met Gala: this year and past editions
Celebrities and major designers flock to the red carpet each year on the first Monday in May to attend the Met Gala fundraiser for the benefit of the Metropolitan Museum of Art’s Costume Institute in New York City and to mark the opening of the museum’s latest fashion exhibition. This year’s gala, co-chaired by Amal…
Converse X Made team up for an empowering new collection
Converse had teamed with the New York-based, women-led brand MadeMe for an empowering new collection. The summer line, features apparel and footwear designed by women for women. It’s also a celebration of individuality and defying convention. Much of the looks are infused with the spirit of the feminist punk movement of the ‘90s known as…
Kim Kardashian to launch shapewear
Reality television star Kim Kardashian is launching a range of shapewear and initimates. According to Holllywood website TMZ, Kardashian’s new venture has been in development for several months, with the brand’s aim to “serve all women.” Kardashian is rumoured to be working with branding and strategy agency Wednesday, who are based in London, and who…
Fashion’s Top 7 Maestros of Color, Past and Present
New York – Most designers deal in color and our runways are rainbow-flavored. Trendspotting websites analyze international fashion weeks to determine the overriding palette that will dictate our future shopping habits and then compile endless reports. Black and white remain commercial stalwarts, but debates might arise along the lines of which colors flatter the most…
Freak out: Telling a fashion life, Gaultier taps Nile Rodgers
Deciding how to tell his story as one of fashion’s edgiest designers, Jean Paul Gaultier knew there had to be music. And he knew it had to come from Nile Rodgers. The designer who has brought playful and provocative clothes to the world’s runways for four decades is turning the focus to himself with an…
Maximum Exposure: How brands court Hollywood in the run-up to awards season
Where there is a red carpet and celebrity, there is glamour, fashion and ultimately a transaction or two. Red carpet dressing is a business, one that brands and designers take very seriously every award season. No wonder the Oscars have been dubbed Oscarnomics by those in the know. Whilst neither stylists or celebrities like to…
Adidas, H&M and M&S among the world’s most transparent fashion brands
London – Change towards a more sustainable future may be slow within the fashion industry, but the leading companies, such as Adidas, H&M, and Esprit have taken steps to become more transparent over the past year. According to Fashion Revolution’s Transparency Index 2018, which reviews and track 150 major fashion companies based on their social…