Month: March 2019

Altair and Draper James sign optical eyewear deal

Altair Eyewear, a subsidiary of Marchon Eyewear, has signed an exclusive global licensing agreement with Reese Witherspoon’s Southern-inspired fashion and lifestyle brand, Draper James to design, manufacture and distribute Draper James optical product. This will mark the brand’s first ever optical collection, with eyewear set to be available to the public beginning in March 2019,…

By HearthstoneYarns March 22, 2019 0

Happy Socks and Stutterheim create Dream Raincoat

Happy Socks has found their first venture into ready-to-wear with Swedish lifestyle brand Stutterheim to create a gender-neutral “Dream Raincoat” as part of their fall/winter 2018 collection. The new collaboration combines Sttutherheim’s iconic raincoat model with Happy Socks signature Big Dot design. The two very contrasting brands managed to find a perfect middle ground with…

By HearthstoneYarns March 22, 2019 0

In Pictures: Hunter launches first flying welly

No, this isn’t an April fools’ joke, Hunter has launched its largest experiential campaign with the world’s first ever flying Wellington boot, which will be touring the globe appearing at festivals, sporting events, shows and other key outdoor calendar moments. The giant 120-foot wellington boot shaped hot-air balloon kicked off the global tour from Hunter’s…

By HearthstoneYarns March 22, 2019 0

Designers ditch fur for London Fashion Week

No animal fur will be used on the catwalk at London Fashion Week, which starts next Thursday, following a survey of the attitudes of leading designers, the British Fashion Council (BFC) said Friday. The survey results reflected “a cultural change based on ideals and choices made by designer businesses, international brands as well as consumer…

By HearthstoneYarns March 22, 2019 0

The impact of fashion week: beyond the runways

CDMX – New York, Milan, Paris and London: the four largest Fashion Weeks have been in the spotlight for decades. However, the same creative minds behind these Fashion Week majors also arrange over one hundred other events throughout the globe each year. Each of these lesser-known fashion events is dedicated to presenting local trends. Although…

By HearthstoneYarns March 22, 2019 0