Month: March 2019

In The Style launches new app

Fast fashion e-tailer In The Style has launched a new iOS shopping app as it looks to capitalise on a period of “impressive growth”. In The Style was launched in 2013 targeting 16 to 24-year-old women and has achieved strong growth through combining fast fashion, social media and celebrity trends to launch a retail website,…

By HearthstoneYarns March 22, 2019 0

Rana Plaza – 5 years later

For the fifth time, people around the world will commemorate the anniversary of the worst industrial disaster, the most devasting blow to the garment sector – Rana Plaza. On April 23, 2013 the Rana Plaza building in Savar, close to Dhaka in Bangladesh, collapsed. The building housed five garment factories and the accident took the…

By HearthstoneYarns March 22, 2019 0

Nasty Gal partners with artist Jaydee for International Women’s Day

E-commerce brand Nasty Gal recently partnered with artist Jaydee for a new collaboration. The partnership includes a collection centered on female empowerment for International Women’s Day on March 8. The collaboration includes a variation of clothing ranging from shirts, denim, leather jackets, and more. Made from vegan leather materials, the jackets are priced from 140…

By HearthstoneYarns March 22, 2019 0

Triumph launches new ‘sisterhood’ creative direction

Lingerie brand Triumph is launching a new creative direction with its latest global campaign, #TogetherWeTriumph, which aims to recognise sisterhood and togetherness with a bold statement of empowerment, while stepping away from a product-centric message. Triumph managing partner, Markus Spiesshofer said: “It is no secret that behind every women is another woman who inspires and…

By HearthstoneYarns March 22, 2019 0

‘Made in Britain’ appeals to international consumers

The ‘Made in Britain’ trademark stamp, as seen on fashion products, chocolates and even cars, makes products more appealing for international consumers, according to a new report from delivery specialist Whistl. Its research found that 95 percent of international consumers said that a ‘Made in Britain’ stamp would “positively influence their decision to buy,” as…

By HearthstoneYarns March 22, 2019 0